Apple on Tuesday unveiled its tenth anniversary iPhone and says it sets the path for the next decade. Jane Lanhee Lee reports.
Apple on Tuesday bringing us its tenth anniversary iPhone, that it says sets the path for the next decade.
(SOUNDBITE) TIM COOK, APPLE CEO, SAYING:
"It is the biggest leap forward since the original iPhone"
But the key features -like opening the phone with your Face instead of your fingerprints - and edge to edge screens - already available on other smartphones.
And if you're used to that Apple home button, you'll have to learn to just swipe up, or swipe up and pause to multitask.
The biggest headline - the price tag. $999
Apple also launching the iPhone 8 and 8 Plus, upgrades to the 7, and all the new phones can be charged wirelessly - again a technology that's been offered by its competitors for a while.
While the iPhones may not feel like the future, Apple's new Watch, the series 3 finally taking us into the world of Dick Tracy.
(SOUNDBITE) JEFF WILLIAMS, APPLE COO, SAYING:
"Introducing Apple Watch series 3. And it has cellular...you can receive an important call with just your watch and the number is the same number as your iPhone. You don't have to manage a separate number."
One analyst says that could help double or triple the Apple Watch sales - which Apple says is already the number one selling watch in the world.
The products were unveiled at the Steve Job's Theater at the new campus dubbed by some as the Spaceship - and kicked off with the voice of Jobs.
(NAT SOUND) STEVE JOBS
"That's what's going to keep Apple, Apple. Is if we keep us, us."